Me in UX Design, Growth and Product Management for Cacoo web app
Shinsuke Tabata, Co-Founder and Chief Marketing Officer
Takashi Someda, Growth Engineer
Ryuzo Yamamoto, Senior Software Developer and Serve Engineer
Makoto Hirayama, Cacoo web app Technical Product Owner
Siska Hines, Senior Product Designer
Sandra Yeh, Social Media Manager
How might we design and implement an infrastructure that enables us to design qualitative and quantitative user research experiments, collect and analyze user data to support Product Development's goal of engaging and retaining users?
How might we redesign the onboarding experience for new, paying users?
Web analytics and messaging infrastructure for
qualitative and quantitative user research
Cacoo is a web app hand-crafted by Nulab, that lets individuals, schools, and teams create and share diagrams and wireframes online. When I came onboard as one of Nulab's first five hires in its new office in New York City, I dived right in to help Cacoo build and grow relationships with its users in the US and Latin America by
Interview with Brian, a high school teacher at Bronx Academy for Software Engineering, who uses Cacoo with his computer science class.
I researched and vetted the best technologies that would help us answer our most critical business questions. Collectively we chose Mixpanel and Chartio for web user analytics, and Intercom for communicating with users.
Together, I worked with our Engineers to strategically design and implement these technologies:
Below is a diagram of the infrastructure we designed and built
"Alone we can do so little, together we can do so much." -Helen Keller
Through the relationships we built with our users, the insightful feedback they shared, and the data we gathered from our analytics, I led our Product team on several initiatives to grow and retain our paid user base:
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